Homeplace
Dog Lovers
Overview
Homeplace is a natural dog treat company created for dog lovers who see their pets as family. Our mission was to build a visual identity that radiates care, comfort, and authenticity. Through brand strategy, creative direction, and design, we crafted a wholesome, human-quality aesthetic — merging rustic simplicity with premium quality.
Client:
Homeplace
Year:
2025
Category:
Brand Identity
/
Packaging Design
Location:
United States
The Challenge
In a saturated pet food market filled with generic, mass-produced branding, Homeplace needed an identity that stood out — something honest, emotional, and rooted in the deep connection between pets and their owners. Competitors often lacked warmth and originality, leaving space for a brand that truly feels like home.
The Solution
We designed a gentle, handcrafted brand system built around authenticity and care. A charming mascot logo, custom illustrations, and a soft, limited color palette brought the brand’s natural essence to life. The packaging took inspiration from fine dining — complete with a witty illustration of a hand serving food on a silver platter, playfully reminding us that pets are the true masters at Homeplace.
The Result
The outcome is a heartfelt, human-quality brand that exudes loyalty, warmth, and wellness. Homeplace now holds a distinctive space in the pet care world, radiating the same love and devotion that dogs give to their owners.
Client feedback
Working with Akinero was an absolute joy. They captured the heart of Homeplace perfectly — it feels warm, sincere, and beautifully true to who we are. Every detail, from the logo to the packaging, tells our story with love.
Eddie Coleman
,
Founder, Homeplace
